On the other hand, it is estimated that around 80 million tonnes of textile waste is generated annually in the world, 95 per cent of which could be recycled. This landfilling has been widely considered as an alarming signal and the apparel and textile supply chain has tremendously worked on the solutions lately.Īccording to a report of Fibersort, North-West Europe (NWE) alone generates 4,700 kilo tonnes of post-consumer textile and apparel waste (PCT) annually and just 1 per cent of textiles produced are currently recycled into new ones. Hundreds of new ‘sustainable’ and ‘recycled’ textile and apparel products see light of the day every year which are generated from post-consumer textile/PET waste, pre-production waste and worn garment waste that get dumped/landfilled after their life cycle. Thrasher is definitely attracting a whole new audience (sometimes on purpose, but not always) that doesn't have a whole lot in common with their clichéd target customers: beer-guzzling, unwashed handrail rippers and bowl shredders.Sustainable fashion has been in talks for quite some years now. Thrasher themselves are taking things in a new direction and releasing their classic skateboard scavenger hunt King of the Road on Vice this year. Vogue dedicated an entire week of coverage to the 'skateboarding trend' in the summer of 2016. Celebrities like Rhianna have been spotted wearing their classic flame logo on her t-shirt. The growing popularity of skateboarding has led to Thrasher's introduction into mainstream fashion. Browse our wide selection of streetwear or order the current edition of Thrasher Magazine, which will be delivered directly to your doorstep! Is Thrasher Mainstream?

In addition to Thrasher t-shirts, hoodies, caps and jackets, many other products with the 'Destroy' or Thrasher logo are available in our Thrasher shop online. The famous graphics have also popped up on a countless number of other products over the years. Streetwear with the Thrasher Logoīoth the iconic Thrasher logo (with or without flames) as well as the 'skategoat' pentagram logo have become permanent fixtures on the skate scene. They've been nominating the world's best, most influential skater every year since 1990. Thrasher is also infamous for their 'Skater of the Year' or 'SOTY' awards. Thrasher is always a skater's first point of reference, even online. Videos like Firing Line, Skateline, Hall of Meat, King of the Road and exclusive full-parts helped their online presence dramatically. Thrasher used their already existing resources to create an online skate portal, which also came to be the most-viewed website in skateboarding. They were conscious of the digitalization of media from the beginning. Starting out as a print magazine, Thrasher always managed to have their finger on the pulse of skateboarding, which is probably why they became so successful. This no-bullsh*t reputation continues to lead the Thrasher brand on it's success story. His polarizing nature made him both a figure and friction within skateboarding and his hardcore skate mag. He was known to live and breathe skateboarding and will be remembered just as he was - 100% skateboarder. Jake passed away unexpectedly in March 2019, much to the demise of skateboarders around the world. Jake 'The Phelper' Phelps, a vert legend from the 80s, was the editor-in-chief of Thrasher Magazine for 26 years. Jake Phelps: An icon of Thrasher and skateboarding The mag features interviews, event coverage, a massive website, and their yearly 'Skater of the Year' award. Thanks to their tradition and reputation, Thrasher can officially be called the oldest and most popular skateboarding magazine in the world.

The first issues were primiarily used for advertising Independent Trucks. Since then, the magazine has essentially grown into the most important skateboarding magazine to date. The origin of Thrasher Magazine dates back to San Francisco in 1981. The legendary Thrasher Magazine logo is one of the most recognizable in skateboarding today and the mag remains the go-to source for skate coverage. As Thrasher Magazine reaches nearly four decades of existence, the magazine and brand continue to reign as an icon both inside and outside the skateboarding community.

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